To promote and drive sales of a traditional children’s author for Harper Collins.
Create an app that gives a consistent experience across multiple platforms and devices.
Generate awareness through an organic viral campaign.
Invite readers to become a part of the “Huey” world that will sustain the “Huey” legacy.
Sustain interest with a rewarding interactive experience.
Parents love to read to their kids and play games.
This provides connection between them.
All kids below 16 are of the digital generation.